WELCOME TO THE

DESIGNER LAUNCH INTENSIVE PROGRAM

Class One:

This sets the foundation for success. We cover your to-do’s before you even start sketching.​

We’ll go over:

  • Mood board
  • Trademarking
  • Simple and efficient Business plan
  • And the Ten Mistakes Beginning Designers Make

Class Two:

Know your market. Find and DEFINE your customer.

Having a clear vision, branding yourself properly in the market and knowing how you’re going to follow through from the very beginning leads to more sales, a bigger profit and a higher return on investment. I’ll help you narrow in on your ideal customer- keeping it simple and doing it right is key to your success.

  • Identifying your target market
  • Identifying your competition

Class Three:

Steps to Production

Launching a line can be overwhelming but with our time-tested checklist of the steps to production, it doesn’t need to be.

 

I’ll walk you through what you need to focus on and when. And we’ll cover the next steps laid out in front of you. Know the game before you jump in.

Class Four:

We're all about building the buzz around your brand and timing out your launch.

You can’t throw a party without anyone to invite. Today we are going to talk about when to throw the party AND how to have the needed guests to do so.

 

Pre-launch marketing steps:

  • Build the buzz around your brand- Facebook, twitter, website, instagram
  • Building your list (direct to customer list)
  • Engaging your customer (mailers)
  • Putting yourself out there—networking events (putting together a goal of how many they go to a month) SF made, meetup groups, etc.

Class Five:

 

One of the biggest reasons designers don’t make it is improper budgeting and costing techniques. Be prepared, know when you need to spend your money and WHERE you need to cut corners. Be realistic and set yourself up for success.

Costing Templates

Class Six:

Fabric Sourcing 

Know how to work with the vendors we provide and get a good idea of who to contact based on our reliable, trustworthy list. We’ll walk you through the questions to ask to get the fabric you need. We’ll shave years off your search time. If there’s anything we missed, we will provide a personal fabric recommendation.​

Class Seven:

Prep for Patterns and Samples 

Now that you’ve done the pre-steps and found you’re fabric, we’ve got you fully prepared for patterns and samples. In this class we’ll make sure you’re fully prepared to move into the pattern and sampling process and provide you with everything you need to ensure you’re ready to work with Pattern and Sample makers.​

Class Eight:

Production Prep

You only have one chance to make a perfect impression and we want you to walk into the manufacturer with confidence. In this class we’ll make sure you’re ready on YOUR end to walk into the manufacturer. We will have you organized and fully prepared for production before you even begin.​

Class Nine:

Ideally, you’re building a partnership for life. Your manufacturer can make or break you. IT’s the most important relationship you’ll build in your first year of business. In this call I’ll teach you WHO to work with and HOW to work with them. We will cover overseas vs domestic production and the benefits of both.

Class Ten:

Prepping For Sales

Ideally, you’re building a partnership for life. Your manufacturer can make or break you. IT’s the most important relationship you’ll build in your first year of business. In this call I’ll teach you WHO to work with and HOW to work with them. We will cover overseas vs domestic production and the benefits of both.​

Class Eleven:

Sales 

In this class, we’ll cover wholesale vs direct to market selling and the pros and cons of both. I will teach you how to create a concrete game plan for each selling avenue and give you successful examples proven to work with our current clients.​

Class Twelve:

Post Sales Marketing

Now that you’ve gotten in front of the buyer, how are you going to strategically leverage your hard work?​

Buyer Interview

CHICAGO | NEW YORK | VMORAINQUIRY@VMORA.COM | (212) 390-8660​

©2017 VMORA | PROUDLY CREATED BY ADAPTING SOCIAL