Branding Series - How to Generate Names for Your Brand
Naming your brand is not always easy, but in this blog I have a few tips and tricks that can help you get closer to finalizing the name of your brand.
Branding Series - Establishing Brand Identity
What will make your brand memorable? Brand Identity. In this blog, I will go over why developing brand identity is important and the different elements to creating a memorable brand identity.
Branding Series - Connecting with Your Customer
Some brands stand out more than others, the memorable ones connect with you on a deeper level. In this blog, I will show you how to develop a better and deeper connection with your customer.
Branding Series - How to Cost your Product to Reflect your Brand image
How do you price the items for your collection? In this blog, I will show you some tips, tricks, and guidelines to follow when developing retail prices to reflect your brand image.
Branding Series - Creating Designs that Align with your Brand
When it comes to branding you want to remain memorable. In this blog, I will break down why something like a movie is so captivating and how you can use the same tactics and incorporate it into your brand or service.
Branding Series - Storytelling with your Brand
When it comes to branding you want to remain memorable. In this blog, I will break down why something like a movie is so captivating and how you can use the same tactics and incorporate it into your brand or service.
Branding Series - Key Elements of Developing a Fashion Brand
Welcome to the Branding Series! Where we discuss key strategies to make your line stand out. This week, in my blog, I will go over the Key Elements of Developing a Fashion Brand.
Fashion and Technology: Digital Clothing and the Metaverse
Incorporating digital and 3D design is something that the fashion industry is evolving towards. In this blog, I will show you an example of how to pair fashion with new and upcoming technology like the Metaverse.
Integrating Trends - Spring Summer 2022
Trends! It is possible to integrate trends to any fashion line, even if your line is basics. Trends give a customer an emotional reason to buy. In this blog, I will walk you through integrating trends including Spring/Summer 2022.
Steps to Production Series -Fulfillment
Finally! Your production is now complete. The next question is, what to do with all the inventory? In this blog, I will talk about how to choose your supply chain logistics and your fulfillment options.
Steps to Production Series -Production, Packaging, and your Next Season
A lot happens during production. You need to ensure the factory is working at the speed and quality you want and you need packaging, while also working on developing your next line. In this blog, I will guide you through this process to keep everything running smoothly.
Steps to Production Series -Establishing Production Run numbers
It is time to start production! The question now is how many units do you produce? In this blog, I will help you guide you towards your production run.
Steps to Production Series -Size Check Run and Fitting
What is the number one thing to do before going into full production? A Size Check run! In this blog, I will explain what a size check run is and why it is important to your overall production.
Steps to Production Series -Production Quoting
You are finally ready for Production Quoting. After you've gone through the process of sampling now is the time to get accurate Production Quotes. In this post, I will help you navigate the best way to get the most accurate Production Quotes.
Steps to Production Series -Markers
Making a Marker is like playing Tetris, but it is vital to be able to produce and scale your line at the most cost effective price. In this blog, I will go over the key points to keep in mind while creating a Marker.
Shopping Around the World: Top 5 Tips for Shopping in Paris
“I traveled all the way to Paris not for the food...but to SHOP. And in this blog I am going to tell you my top 5 tips to shopping in Paris”
Steps to Production Series - Digitizing and Grading Your Patterns
It is time for Final Samples! In this post, I am going to go over why you should not skip the stage of final samples and what needs to be included in your final sample.
Steps to Production Series - Tech Packs
It is time for Final Samples! In this post, I am going to go over why you should not skip the stage of final samples and what needs to be included in your final sample.
Steps to Production Series - Final Sample
It is time for Final Samples! In this post, I am going to go over why you should not skip the stage of final samples and what needs to be included in your final sample.
Steps to Production Series - Care Labels
Care labels tend to be an afterthought but once you decide upon what goods you will be using for production, it’s time to order labels! In this post I will tell you what needs to be on your care labels.