NYC Garment District Factory Field Trip with V.Mora
We are going to take a peek inside the elusive world of the NYC Garment District factories, cutters, pattern makers, etc. On July 22nd, you can get hands-on experience with the V.Mora team to learn what the manufacturers expect from you as a designer.
The Price of Made In The USA
What happens when everyone wants the “Made in the USA” label? In this blog, I will go over the pros and cons of producing in the USA through our recent V.Mora podcast, “Price Tag of Made in the USA” with Anna Livermore & Laura Dotolo.
V.Mora Field Trip: The Met: In America- An Anthology & Lexicon of Fashion
Join V.Mora on our recent field trip to the Metropolitan Museum of Art to see the two part exhibit: In America: An Anthology of Fashion & In America: A Lexicon of Fashion.
Marketing Series: The Key to a Successful Marketing Budget
When you start-up your fashion business you need a solid marketing budget to successfully promote, introduce, launch, and sell your line. You also need a sustainable marketing budget each season. In this blog, I give you tips on knowing how to budget for marketing expenses from the very beginning.
Marketing Series: Your Website can be the Key to Marketing Success
Your website is key to sales. It is important to optimize it for success. In this blog, I will cover 5 important tips to help your website work harder for your brand and your business.
Marketing Series: Why Fashion Influencers are Worth Investing in
Influencer Marketing… It’s new. It works, and if you’re a fashion brand they might just be your secret formula. In this blog, I will show you the number one reason you need to know about influencer marketing.
Marketing Series: The Number One Reason Why you Need TikTok
TikTok! We have all heard of it before, but why is the social media platform so important right now? Well In this blog, I will show you the number one reason you need to get your brand on the platform.
Marketing Series: Why Where You Are Promotes Who You Are
Where your product is seen and sold reveals volumes about your brand and your fashion line. In this blog, I will explain the importance of “place” in your marketing mix and show how you must integrate all the elements of distribution and placement to further define your brand, target your audience and build your business.
Client Spotlight: Henry Duvall by Meghan Stanton
Meghan Stanton created Henry Duvall, the little boys’ clothing line during the pandemic, raising three kids, while living in Bermuda. It sold out on its launch day! In this feature Meghan Stanton reveals the secrets to her success.
Costing Exclusive: Learn how to cost your line for Profit and Success
Whether you want to position your brand as a Fast Fashion, Fashion, or Luxury Fashion, your pricing is a critical factor to determine your success. In this blog, I will explain how pricing can help define your brand and generate the essential revenue for your growth and success.
Marketing Series: Why People Make or Break your Marketing
Good marketing can only be done by good minds. In essence, it is People who can make or break your brand’s Product and Marketing. In this blog, I will go over why People are the true determinant of your brand’s success, and what type of People to look for to grow your brand and business.
Marketing Series: Optimizing your Brand Promotion
When it comes to promoting your brand, what type of promotion comes to mind first? In this blog, I will go over the different types of promotion and why each could benefit you and your brand
Marketing Series: Creating Products that Market Themselves
Your Product is the core of all of your Marketing efforts. In this blog, I will help you see what you can do to make your product market itself.
Marketing Series: Pricing for a Marketing Edge
Determining a Price is a form of marketing, by opening the floodgates to a certain audience and closing it to another. In this blog, I will go over Cost, Price, and Pricing Strategies as part of your overall marketing strategy.
Marketing Series: Marketing 101 For Your Fashion Line
What is marketing and why is it so critical for your brand and your product’s success? In this blog, I will cover an overview of marketing and explain why a solid marketing strategy will lead to your success and future growth.
Automation and Integration- How to Create a High Performing Fashion Business
Building a fashion brand can be overwhelming. It is important to develop business systems and add automations to make things run seamlessly. In this blog, I will show you why systems and integrations are so important for your profit margin.
Trend Watch- Autumn Winter 2022 Fashion Trends
With Autumn/Winter Fashion shows now concluded we’ve compiled a list of the top fashion trends that will dominate the 2022-2023 season.
Branding Series - Why Perfecting your Brand & Product will Lead you to Success
How can perfectionism lead you to success? In this blog, I will go over why an aspiration for perfectionism with your brand and product can lead your business to success.
Branding Series - 5 Strategies To Build Brand Awareness
What if I told you there was a way to build brand awareness, even before launching? In this blog, I will go over 5 Strategies to Build a stronger brand awareness.
Branding Series - Three Reasons Why you Should have a Niche Brand
Niche brand? You’ve heard the term often, but in this blog I will tell you three reasons why you should choose to start with a niche brand over anything else.